In today’s hectic life, as a businessperson it’s a tough balancing act to keep things going and make a profit.  Especially in a sole proprietorship where you don’t have any employees or you may have but one or two.  This presents an interesting dilemma.  That is, do I market today, or do I work and bring in some revenue.  Tough decision at best, the first brings in revenue in the future, the second brings it in today.  What is one to do?
 
That’s a good question and in a recent post titled Balancing Doing and Marketing the author [name not stated] recommends some very good solutions.  I would like to expand on the point of using technology. 
 
The Internet is pure technology and can help you establish an effortless marketing system freeing you up for more important activities. 
 
The key element for the Internet is the website.  If you don’t have a website for your business get one up as soon as practical.  They are much less expensive then a billboard and are the stepping stone to greater profits. 
 
Once in place you can use many methods to drive traffic to your site and increase your client base.  One popular method is Pay Per Click (PPC) advertising.  PPC advertising is highly targeted, even down to your city in many cases.  If your business is global you can reach out to potential customers around the world.  Thousands use this Internet marketing technique quite successfully.  Lets look at an offline method for traffic…your business card.
 
By simply putting your web address on the card your contacts have a clearer picture of what you have to offer and will most likely use your service or product.
 
One final thought, freeing up your time with an effortless marketing system makes your life much less stressful.