Marketing

On your website original content is always preferred .  At least that’s the coconscious.  I’ve heard it argued either way.  But at times there just isn’t enough time to pound it out.  That’s where Private Label Rights (PLR) can bail us out.  For a good overview of the many uses of PLR I invite you to read ” How to Use PLR Content to Blow Your Competition Out of the Water“.  Enjoy the read.

I’ve been doing a lot of reading lately about Private Label Rights (PLR) content. I used to think that it was only for lazy people who didn’t want to do their own writing. But as I learn more, I’ve come up with lots of great ways I can use PLR in my own business.

If you don’t know what I’m talking about, PLR is content that you get from the original author along with their permission to use it as your own. So you can get a great report, put your name on it and have your own product to sell or give away!
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Use Free Private Lable Rights Products for Content

There’s a constant discussion on the value of fresh content on websites and the effect it has on your PageRank.

Thankfully Andy MacDonald gives an excelland overview on the subject in his article titled “How Does Content Effect SEO?”

Thanks Andy for the insightful information.

New Marketers are sometimes confused about the differences between marketing and selling. In point of fact marketing is simply the act of “bringing the product to market”. Selling on the other hand is the final steps one takes to “close a sale” convert a prospective buyer into a customer, or “making a conversion”.

At it’s core marketing is essentially nothing more than research. That is to say it’s about identifying groups of potential buyers and then finding the best way of bringing the product to their attention, generally through some form of advertising.
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Marketing vs. Selling

As a leader in your MLM organization, you know that your work is only beginning when a prospect joins and becomes a new distributor on your team. One of your tasks is to assist him or her in getting set up right.

Now, since we all know it is impossible to sell anything from a cart that is empty, we want to make sure our new team member doesn’t start off handicapped! Here are four tips to help your new Network Marketing distributors launch and build their teams, based on the four different areas of the business.

1. Personal Use: The quickest way to learn the business as well as be sold on it is for new distributors to actually use the company’s products. If the person doesn’t make an effort to use any products and does not believe in them,  you shouldn’t have sponsored him or her in the first place? So, make sure your new folks are not only sold on at least 2-3 products, but also actually use them.

2. Retail Sales: It will be hard for a new distributor to make any sales if he or she has zero products to retail. Don’t you think it will look bad when your new recruit approaches a customer to make a sale, and doesn’t even have any product on hand? Therefore, it is important to remind your new MLM distributors to be supplied with some products when he or she starts their new home business.

3. Samples: Most companies have products that can be given as samples to potential customers. As a true leader, it is important that you lead your new team members by example. So, show them how to give away the free product samples to customers.

4. New Distributor Start-Up: This is similar to number three. When you start a new distributor in their new Home Business , if he or she is a local person, the individual will need products as soon as he or she joins. If you plan on starting more than one person at a time, you need to have enough supply on hand to give to each of them at wholesale pricing. This is necessary because your new team members needs something to carry them until their first product shipment comes in. This approach also helps motivate your new distributor to keep their new home business in the forefront, to focus on getting the word out, and to start building their own teams. This step is crucial to getting your new team members started off right.

In summary, as a team leader, you want to do all you can to assist new distributors in starting their MLM home business right. They need to earn money by moving products, and, in return, to become even more motivated to be successful when sales are made. So, follow these tips and your new team members will be so thankful to you and your help!

Network Marketing your own Independent MLM Home Business can give you the security we just cannot get from regular jobs anymore, let alone the abundance and prosperity we have never been able to get from regular jobs. It allows you to build residual income, override royalty income that will keep coming in even when you quit working.There are plenty of legitimate MLM Business opportunities for you provided by companies who see Network Marketing as an ideal distribution system for their products and services. Investigate them. Do your due diligence and see if you can find one you can get impassioned about. Then share that passion with others and be set for life.“Network marketing has proven itself to be a viable and rewarding source of income, and the challenges could be just right for you. There have been some remarkable examples of success, and those successes have been earned through diligence, enthusiasm and the right product combined with timing.” -Donald Trump, famous real estate developer, star and co-producer of the hit television show The Apprentice“I am often asked if network marketing is a pyramid scheme. My reply is that corporations are really pyramid schemes. A corporation has only one person at the top, generally the CEO, and everyone else below. A true network marketing business is the exact opposite of a traditional business model. The network marketing business is designed to bring you to the top not keep you at the bottom. A true network marketing business does not succeed unless it brings people to the top.” -Robert Kiyosaki, author of the New York Times and international best-seller listed book Rich Dad Poor DadThose two quotes from the “Your Business” volume 2 issue 2 article called, “Why We Recommend Network Marketing” by Robert Kiyosaki and Donald Trump shows that MLM has really come of age and is worthy of serious consideration. They also provide ammunition to prevent nay Sayers from dampening your enthusiasm.So what do you want to do? Stay poor and keep getting poorer working for someone else? Or get RICH in Network Marketing!

Starting a company requires not only an expendature of time but also requires working capital.  To effectively make money online requires money as well. Fortunately there are several ways to advertise for free on the Internet to generate a profit and make a good living.

Eventually you will want to set aside monies for paid advertising to increase your revenue but not until it’s self-supporting and paying for itself.   You get better website traffic by paying for it vs. getting it for free.  Fortunately, you can generate revenue with the five free methods I’m about to tell you.

1. One good method is the use of online forums and online communities. The great thing about these is that you can target the group that fits the demographics that you are looking for. You can talk about all the diffrent aspects of the niche that you represent or offer.  Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you build a reputation and trust for yourself and your company . One important point, just remember that people are there for information, therefore use caution on trying to hard sell your product.  Eventually they’ll ask for a recommendation and that’s when you offer your product.

2. Another method is to start a newsletter. The purpose of the newsletter is to make you the authority figure for your niche by providing good content. A good course of action here is to build trust and respect from your readership before offering your products of services to them.

A good technique is to have a series of three or four messages spread three to four days apart without any attempt to sell them anything.  Then in the last message of that series tell them the remaining issues will be weekly.

From this point on they should trust you and want to buy what you are offering.  Personally I like to provide good content in the newsletter and soft sell by recommending a product or service on topic at the end.  Others will have ads in three spots.  A sponsored ad at the beginning, an ad in the middle, and finally one at the end.  I’m sure there are other techniques too.

3. Another great approach is trading links with other sites. You don’t have to spend a cent for this though there are sites that will want to charge you. This works by reaching an agreement with another webmaster to trade links. 

By exchanging links, the traffic generating efforts of both sites will mutually benefit both sites. The traffic generated by your link partner is a potential visit to your site too. This works well especially when both sites feature similar non-competing products in the same niche.

4. Writing articles is a good way to establish yourself as an authority and to generate traffic.  You can post your articles on your website, in a Blog, or submit them to article directories. 

In each case I would follow the guidelines above regarding newsletters.  However, for article submission, almost without exception, you are limited to a resourse box at the end.  Just read the submission guidelines and you’ll be fine. You can find article submissions by doing a search for “article directories” or “Article Submission”.

Your articles should pique the curiosity of the people with an interest in your niche. Try writing articles that will provide tips and guides to the readers.  Writing articles that provide good content and shows knowledge to other’s will provide targeted website traffic you need to profit hansomely. 

5. Finally, write good content for your site. Many search engines track the keywords and keyword phrases your site uses and how they are used. Just use caution here because quality content is back and you may get penalized for over-doing it. 

It is not a requirement that the content be written by a professional writer. You sould write your own in your own style.  Eventually you may consider finding a freelance writer to ease the burder but initially the idea is to generate free website traffic.  Just write the copy as if you were explaining the content to someone over the phone or in person. 

Generally, Internet users use search engines to find what they are looking for. Search engines in return index web pages to provide the best information to their users. With the right content, you could get high rankings in search engine results without any costs.

In conclusion, all of these methods work and will drive good traffic to your site for free. All it takes is a bit of time and effort. Learn all you can about the methods depicted here and you will soon increase your website traffic without the usual costs that come with it.

Throughout the years Network Marketing or Multi-Level Marketing (MLM) has turned into a bad word by many people even a curse word to some.  Whatever your thoughts I want to explore the reason why so many people refuse to get involved in MLM and explain why I feel it’s a valid marketing system.

The strongest objection to Network Marketing I hear is that it’s a pyramid scheme.  If that’s true then so is every corporation and business structures out there.  Let me explain. 

Every corporation has a President, Secretary, Treasurer, and a Director.  The larger ones have Vice-Presidents in charge of divisions to make the organization more efficient.  There’s only one President who’s responsible for running the business.  Everyone else is in a support role to him or her.

In a traditional business’ there’s a sales force to generate revenue.  That sales force has managers, regional managers, and most likely a Vice-President.  Okay, I know business 101 but it’s to support my position.  Doesn’t the structure appear as a pyramid too?  The only difference is that we have all been taught that that’s the only — traditional - way of doing business.

I contend that the only difference between standard corporations and Multi-Level Marketing is the sales force.  A traditional corporation has employees and MLM uses distributors as independent businesspersons.  Each has rules and regulations to follow and the earnings power varies on the aggressiveness ones efforts.

Another reason many think it’s a pyramid scheme is how monies are paid out.  Most corporations have incentive pay where managers from the top down share in the profits from the levels below them.  Even the basic sales person often gets a larger share of sales depending on their volume of sales. 

Now contrast that to MLM where instead of Vice-Presidents and other levels of the sales force there are independent businesspersons responsible for their own marketing and everything else for that matter.  Okay they use terms like “level” making it sound like a pyramid but isn’t the hierarchy of President, Vice-President, Regional Managers… est. too?

So as I see it, there’s no difference between the traditional model of doing business in a corporate structure or through the use of a Multi-Level structure.

In conclusion, the difference between the corporate structure and Network Marketing is the structure of the sales force.  The corporations use Vice-Presidents, Regional and local Managers, and salaried employees.  The Network Marketing system uses independent businesspersons to make the sales.

About the Author:  Kris Chrisman is a seasoned Network Marketing veteran whose philosophy is team building.  Join his team by visiting http://www.zrelaunch.com/krischrisman

Every business depends on networking between employees and other stakeholders in the company to accomplish the goals of management. To be effective in a small business, you have to take a look at the way a corporation builds its network of clients and recruits their employees. Effective networking practices assure the highest profitability for a business. This is why human resources is such a high priority in the corporate world. A corporation draws its strength from its client base and the reputation it builds by recruiting the best and brightest employees.

If you are a small business owner, you have probably thought of expanding your business. The way to increase sales is done through either leveraging capital or human resources. To leverage capital, you would borrow money and invest it in your means of production. This might be better equipment, more employees or anything that would increase your productivity.

Most small businesses choose to leverage human resources. A good example of this is an affiliate program. The idea behind running an affiliate program is to offer other companies or individuals a monetary incentive for acting as agents to sell your products to the public.

Imagine having a small army of affiliates selling your products. The best part is that you only pay them a commission after they sell your product. You have no paid salespeople at all. Basically, you just receive the orders, process the payments and ship the goods to the customer.

This is a good example of effective networking because you have a built-in loyal workforce once you have hired your affiliates. The benefits to the merchant are increased sales, market share and product visibility.

Another popular form of networking is direct sponsorship in a Multi-Level Marketing organization. In this type of marketing plan, an individual sponsors many other people into an organization. Then he trains this group of people on how to sponsor more people into the organization themselves. This method results in a very large base of marketers working to sell products for the company. The original sponsor gets paid for his efforts by the volume of sales his team produces. The profit trickles down through the organization based on the number of people each group leader has sponsored and the sales volume achieved by each member of the group for the sales period.

Affiliate programs and MLM are not for every company. There are costs of maintenance, and a payroll to meet every month. The biggest advantage of using these programs is that a non-employee of the company makes every sale. This way the company does not have to pay the worker’s benefits and Social Security taxes. Each affiliate or network marketer is an independent taxable entity. They are not employees of the company from a legal standpoint.

Business owners must decide for themselves the best way to expand their business when it comes time to do so. It all comes down to a cost per sale analysis. Finding the best way to capitalize your business always includes market research and weighing the benefits of your available options.

If you decide to use one of the methods outlined above, it is best to discuss this move with a qualified marketing specialist. Also hire a qualified accountant for taxes and payroll purposes. You may want to talk to other business people who have successfully made this change for more information.

As you know, getting indexed in the search engines is the only way to get organic traffic.  Not an easy task though many will charge you a lot of money saying they’ll get you indexed quickly.  Maybe they can but there is a free way and it’s much quicker. 
 
How you ask…simply by using a Google Sitemap to get indexed quickly and I’m as guilty as the next for knowing of it but not using one.  That is until I ran across an article entitled “Google Sitemaps Tutorial for WordPress - Get GoogleBot To Visit Your Site In Under 60 Seconds!” written by Andre Chaperon. 
 
The plug-in Andre created was very easy to install and his video tutorial was easy to follow.  I had the file downloaded, file extracted and uploaded on to my server in about two minutes.  Then another two minutes in the admin area of the Blog to configure it and that was it.  The final step, telling Google there’s another site to spider is painless too.
 
Thanks Andre for the fantastic plug-in and tutorial.